Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand
Connection Cafe
FEBRUARY 26, 2020
These amusing, quirky and just plain fun posts immediately drew me in. They felt it would work on an external platform as an engaging way to update our regular visitors/members about our penguins – our keepers are rather attached to our little penguin residents. Helen: When you launched the program, what was the goal?
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