MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
As an example, an experiment was done to increase hotel towel reuse through changing messages: the traditional ''this many gallons are used to wash towels, please reuse your towel to help us save the environment '' was used as the control message. For example, through grassroots online fundraising. LINK was a monetary success.
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