Social Media: Before You Get Started, Get Organized!
Nonprofit Tech for Good
DECEMBER 12, 2011
Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.
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