What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
Nancy used the analogy of operating like car company that puts out different vehicle models and each year will have a different version with different features. Because text is limited, they A/B test the messages they put out and learn. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.
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