What I Learned From @nancylublin About #dataonpurpose
Beth Kanter
JUNE 2, 2015
Nancy used the analogy of operating like car company that puts out different vehicle models and each year will have a different version with different features. The bottom line is member acquisition – so they know the one metric that matters. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. The data set has been stripped of personal information and now available on a creative commons license at Crisis Trends.
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