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What I Learned From @nancylublin About #dataonpurpose

Beth's Blog: How Nonprofits Can Use Social Media

Because text is limited, they A/B test the messages they put out and learn. For example, they ran a campaign for teens to collect food for a Food Banks around the country. Another example was to help Youth Homeless Shelters. Another example was to help Youth Homeless Shelters. Kids learned about homelessness.