What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
Because text is limited, they A/B test the messages they put out and learn. Another example was to help Youth Homeless Shelters. They interviewed them and found out that homeless teens want one thing – jeans. Kids learned about homelessness. For example, their bootcamps which were sponsored by American Express.
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