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Case Study: How One Organization Raised over $500K through Millennials

Achieve

Peer fundraising is the best way to raise money from this new generation of supporters, and a few organizations are already harnessing this strategy. LiNK (Liberty in North Korea). They execute creative, well-coordinated peer fundraising campaigns that utilize technology, messaging, design and storytelling.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

Alia McKee, Sea Change Strategies. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. millennials think a simple review is more effective than an ad--YELP for example. Alia McKee Justin Wheeler MCON13 Millennial Strategy'

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