New Book: Unlocking The Customer Value Chain
Eric Jacobsen Blog
AUGUST 3, 2019
Earlier this year brought the release of the book, Unlocking TheCustomer Value Chain , by Thales S. Teixeira , the Lumry Family Associate Professor of Business Administration at Harvard Business School. He shows in his book how and why consumer industries are disrupted and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.
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