Peer-to-Peer Crowdfunding Myths & How To Ensure Success
The Modern Nonprofit
OCTOBER 26, 2021
The idea of using the Internet to aggregate a crowd to fund a project is a modern complement to, if not a full-on replacement for, traditional fundraising methods that are aging badly in the non-profit space. You’re not going to over-hype a message to your mother or your very best friend. Direct mail just doesn’t yield what it used to.
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