How Game On Cancer Cracked the Code on Engaging Physicians and Cancer Survivors
Connection Cafe
JANUARY 21, 2020
We started with a nomination packet for each doc that included a personalized “MVP Trading Card.” Each MVP would be a guest during an upcoming Lions game in the on-field fan tunnel and the winning MVP would have the opportunity to host a suite at that game and be featured during the pre-game sports desk interview. .
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