NpTech Roundup: Grasshoppers and Ants - Social Fundraising Off Season
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
Small Change blog points to First Giving Digg Contest which was one of four social media promotional ideas using social media tools. Jeremiah Owyang describes this issue, but calls it " Fondling the Hammer " It's a symptom of a larger problem - the lack of ROI thinking and it happens in the nonprofit sector too.
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