MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
5 principles from the science of behavior: 1) From the cultural cognition field--we realize that millenials embrace community. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. This is called ''rational choice theory''. This is wrong.
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