Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
MAY 29, 2009
Is direct mail headed quickly for the dustbin of history? once people realize that they can give to any nonprofit on social media sites like Change.org without providing a snail mail address (I always give my email address), the young folks will defect in mass from giving via the orgs Web site. So what’s the verdict?
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