Contest Netsquared Org YouTube 
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 7, 2007
The youtube video is from Star Bucks Campaign. not that this necessarily applies to Oxfam) but its super low budget by using existing infrastructure and orgs of any size could really raise their profile and provide an intense interactive opportunity for supporters this way. This has also been done by NTEN and Netsquared.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2006
Define something small and tangible - whether it be a flickr photo contest or exploring the content related to your organization's issue and identifying 10 friends or contacts. If you check out their blog, you will notice that the group has a presence on myspace, friendster, YouTube, and few other communities. Its pure luck too.
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