GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
Whether your mission is issue-specific or broader in scope, use this data to determine the type of content Susan is most likely to read, click on, or otherwise engage with. From there, tailor the messaging in your next email or even use dynamic content fields that adapt to whomever is reading, ensuring the right message and ask are displayed.
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