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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
EveryAction
OCTOBER 3, 2018
For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. It’s called email deliverability , and the gist of it is this: the more people that mark your messages as spam or consistently delete them, the higher the probability that email providers like Google will deliver your messages to junk folders.
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