GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. It’s called email deliverability , and the gist of it is this: the more people that mark your messages as spam or consistently delete them, the higher the probability that email providers like Google will deliver your messages to junk folders.

Donor 141

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. It’s called email deliverability , and the gist of it is this: the more people that mark your messages as spam or consistently delete them, the higher the probability that email providers like Google will deliver your messages to junk folders.

Donor 138