Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand
Connection Cafe
FEBRUARY 26, 2020
These amusing, quirky and just plain fun posts immediately drew me in. The first time we shared the post online, we were contacted by media outlets from around the world asking for more information. Felicity: Our fun, authentic and informal ‘tone’ across social media connects with a wide audience.
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