Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
MAY 31, 2007
Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? on the eternal quest for the perfectly integrated online/offline fundraising database."
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