Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2009
If the dollar amounts from fundraising campaigns using social networks are disappointing, one response is to say this doesn't work and stop doing it. In 2008, we started to see click action philanthropy on Facebook with Lil Green Patch raising over $100,000 for the Nature Conservancy. Is there value in the impressions metric?
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