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The Right Way to use Social Media for Fundraising: Wildlife Direct

Beth's Blog: How Nonprofits Can Use Social Media

Focus on the outcomes and keep reporting on the work you are doing. We're still in the early stages of social media as in the early days of the web and online fundraising , so, we are in the "it's hype, and not going to last" phase. Should be part of a multi-channel effort -- they all work together.