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How Indigenous Peoples’ Day is Supplanting Columbus Day

Whole Whale

1492: A directionally challenged, but well-funded Columbus thought he found a new route to Asia. 1989: South Dakota becomes the first state to replace Columbus Day with Indigenous Peoples’ day. However, starting in as early as 2014, “Indigenous Peoples’ Day” begins to show up in comparison at a 89:1 volume ratio.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. From there, tailor the messaging in your next email or even use dynamic content fields that adapt to whomever is reading, ensuring the right message and ask are displayed.

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