What you need to know BEFORE you start a nonprofit
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FEBRUARY 1, 2022
Think about your audience as someone who doesn’t know anything about food insecurity, homelessness, first generation college students, or animal abuse. Don’t slap your nonprofit’s name on a piece of clipart and call it done. Avoid jargon, acronyms and insider talk. Your logo, tagline, key messages, and website will reflect your brand.
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