How to Write an Irresistible Email Fundraising Appeal (any time of year)
Whole Whale
JULY 18, 2022
There are even biological benefits that come from the giving “glow” ( Why Giving Is Good for Your Health – Cleveland Clinic ). Some ways to convey crodibility: How many people have trusted your org over the past? Which foundations have supported the org? Find your hook and play with ways to frame this implicitly or explicitly.
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