content-and-authoring 
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 14, 2009
Transmedia storytelling is storytelling by a number of decentralized authors who share and create content for distribution across multiple forms of media. It is a much a deeper engagement with the content and the influencers or those most passionate about the cause. Diagram by Gary Hayes. See also this set of diagrams.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 18, 2007
A willingness to share information and content, also known as transparency ; planning is discussed and user participation is welcomed. Extension programs use wikis, flickr, blogs, tagging, and other tools to share information and content. Social Interaction - People can have conversations and create content together. It's messy.
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