When Viral Campaigns Fail and Social Media Mobs Rule
Care2
FEBRUARY 7, 2011
At this historical moment Cole’s joke about the protests to promote his clothing line turned out to be a costly one publicity wise, though as Christopher Penn points out - the Kenneth Cole stock did just fine – which is what really matters at the end of the day. The tasteless ads bombed and the social media mob formed again.
Let's personalize your content