When Viral Campaigns Fail and Social Media Mobs Rule
Care2
FEBRUARY 7, 2011
They worked with an agency to develop a series of ads that jived with the company’s sense of humor, their passion for raising awareness about Tibet and the Brazilian Rainforest coupled with discounts of Tibetan food in Chicago and Brazilian bikini waxes in NYC. The tasteless ads bombed and the social media mob formed again.
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