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Top Lessons from GivingTuesday 2023

Neon CRM

Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. The chart above shows that 2023 saw higher overall volumes throughout the day, with a small spike at 9:00 a.m. Resist that temptation!

Lesson 52