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Fundraising Meets the Power of Peer-To-Peer Campaigns

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When I began my career leading fundraising efforts for a national nonprofit, the focus of everything I did was on the individual donor. Our success was based on the willingness of fundraisers to ask for support from deep-pocketed individuals with whom they had a personal connection. charity: water. charity: water.

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The Future of Fundraising Is Peer-to-Peer

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When I was leading fundraising efforts at a national nonprofit, the focus of everything I did was the individual donor. You can see this in our industry, which over the last three years has moved quickly to embrace peer-to-peer fundraising. How has this changed the job of the professional fundraiser? charity: water. ,