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Fundraising Meets the Power of Peer-To-Peer Campaigns

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When I began my career leading fundraising efforts for a national nonprofit, the focus of everything I did was on the individual donor. Our success was based on the willingness of fundraisers to ask for support from deep-pocketed individuals with whom they had a personal connection. Liberty in North Korea. ,

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Case Study: How One Organization Raised over $500K through Millennials

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We’re great for sharing information about a cause on Twitter or helping YouTube videos go viral, but, other than that, we are useless to fundraising efforts. What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? LiNK (Liberty in North Korea).

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The Future of Fundraising Is Peer-to-Peer

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When I was leading fundraising efforts at a national nonprofit, the focus of everything I did was the individual donor. You can see this in our industry, which over the last three years has moved quickly to embrace peer-to-peer fundraising. How has this changed the job of the professional fundraiser? Liberty in North Korea. ,