Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand
Connection Cafe
FEBRUARY 26, 2020
They felt it would work on an external platform as an engaging way to update our regular visitors/members about our penguins – our keepers are rather attached to our little penguin residents. Popular social media channels such as Reddit, BoredPanda and BuzzFeed shared our posts and it was even covered on news channels across the US.
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