[VIDEO] Best Practices for Recurring Donor Acquisition
Bloomerang
APRIL 30, 2021
I mean, we’re used to hurricanes, tornadoes, you know, fires, wildfires. The other thing is the retention rates go up. If you see the fact that, on average the retention rate is still about 46%. That retention rate goes to 90% or even higher, if you can get them to give by electronic funds transfer, ACH. Erica: Yes.
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