The Future of Supporter Data (Or, Is Your Data at a Middle School Dance?)
NTEN
OCTOBER 11, 2010
Over the past 10 years, the mashup of the web and our personally identifiable data (PID) has grown up. If LIVESTRONG had been able to capture data on everyone who wore their bracelets, they’d have built the largest cancer supporter database in the world. . My email gives you 10-15% open rate. .
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