The Future of Supporter Data (Or, Is Your Data at a Middle School Dance?)
NTEN
OCTOBER 11, 2010
Over the past 10 years, the mashup of the web and our personally identifiable data (PID) has grown up. When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. .
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