Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
We are sharing our research in the early stages to help identify other case studies we should profile and to get feedback on our working hypothesis. Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. Source: Fit Sugar Blog.
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