Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
And those that choose poorly are subject to being the conduits to green washing, pink washing, and any other kind of washing you can imagine. Take for example, “Buckets for the Cure” fund-raising campaign where Susan G. Komen for the Cure teamed up with KFC (formerly known as Kentucky Fried Chicken). Source: Fit Sugar Blog.
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