Win Back Your Lapsed Donors
Bloomerang
FEBRUARY 1, 2022
Lapsed donors is an industry term that you use and we use, but the average person walking on the street doesn’t go up to somebody and say, “Hey, I’m a lapsed donor of American Cancer Society,” right? So if you’re a disaster response organization, this is a toughie. So is it a back-to-school campaign?
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