Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 28, 2013
Charity:Water used it for its Rwanda Campaign. You can bet dollars that they are tracking conversions on that call to action link for the event sign up. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.
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