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Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame

Beth's Blog: How Nonprofits Can Use Social Media

Sponsored Tweets/Hashtags. Sponsored Tweets or Hashtags is a form of click philanthropy and has been used by nonprofits on their web sites before it was common Facebook and Twitter. . In 2008, we started to see click action philanthropy on Facebook with Lil Green Patch raising over $100,000 for the Nature Conservancy.

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