From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
The terms “LYBUNT” and “SYBUNT” are often used to segment communications to donors that have given before but not within the current calendar/fiscal year. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors.
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