Alexandra Rampy, Guest Post: The Cool Factor About Mobile
Beth's Blog: How Nonprofits Can Use Social Media
JULY 12, 2009
Objective : 1) Measure the effectiveness among 18-45 year olds of event sponsorship and advertising in real-time and 2) Measure this audience’s interest in green issues raised by the global concerts and sponsors. Cool Factor : Mobile as a research tool. The first example was using mobile to raise awareness and increase a call to action.
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