New on SSIR: Give Permission to Peer Influence
Amy Sample Ward
MARCH 9, 2010
It comes at the same time that I’ve been doing a lot of thinking about the importance of community builders/managers/leaders or organizational voices to give permission back to the community members. When I say “give permission, in this post, I’m really saying that you should balance the herding and collecting of the community with the encouragement and empowerment for the community to go wherever it wants with your message or information.