Alexandra Rampy, Guest Post: The Cool Factor About Mobile
Beth's Blog: How Nonprofits Can Use Social Media
JULY 12, 2009
All elements of mobile marketing were utilized in this campaign: an SMS Blast, SMS Shortcode (a code word/number individuals can respond to), interactive voice response, banner advertising, a microsite and the Lead Capturing Zone that induced the call to action for individuals to apply for the scholarship. Wide Reaching. Full Approach.
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