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New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

My latest post is up on the Stanford Social Innovation Review blog. —– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. Now, what about peer influence? Giving permission to peer influence. Let’s discuss!

Influence 114
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Live blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research

Amy Sample Ward

What influences trust? Don’t start with broadcast, you need to engage and connect. You can get the full report, review charts and data, and more at: [link]. 52% said they gave if their friends or family endorse the organization. 63% said they wanted to meet the organization’s leadership.

Research 224
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Live Blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research

NTEN

What influences trust? Don't start with broadcast, you need to engage and connect. Get the full Millennial Donor Report You can get the full report, review charts and data, and more at: [link]. 52% said they gave if their friends or family endorse the organization. Connecting via email is engagement.