Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.
94 
Let's personalize your content