Use Social Media to Reel in Big Fish Donors

Beth Kanter

But few nonprofits use social media to build relationship with potential Big Fish donors. Yup, you can target and build these important relationships by engaging with them through LinkedIn, Facebook, and Twitter. The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. Building these relationships is hard work but the benefits are enormous. Flickr Photo by Canolais.