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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc). Please summarize your ROI.

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Interview with Zainab Salbi, Founder of Women for Women International

Have Fun - Do Good

I was thrilled when Zainab Salbi, Women for Women International's Founder and CEO, agreed to an interview with me for the Big Vision Podcast. Please note that there is a graphic description of what one women endured, but the rest of the interview is very uplifting--I promise! edited transcript below). It's a one-year program.