Use Social Media to Reel in Big Fish Donors

Beth Kanter

An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money. Genocide Intervention Network used Salesforce , which has a robust contact management system, to keep everyone in the loop about interactions with major prospects. Flickr Photo by Canolais. Use Social Media to Reel in Big Fish Donors Guest Post By Geri Stengel, Ventureneer.