Use Social Media to Reel in Big Fish Donors

Beth Kanter

The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money. Genocide Intervention Network used Salesforce , which has a robust contact management system, to keep everyone in the loop about interactions with major prospects.