Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? Many nonprofits already use social media, including mobile, to raise money among individual donors. This is a question that was answered in a study from 2009 and the answer is yes. Small donations add up, as Mark Hanis found.
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